Scottish Personal Injury Firm Launch Major TV & Press Campaign
On 1st September 2005, Scottish Personal Injury specialists, ACCIDENT CLAIMS SCOTLAND, launch an extensive TV & press campaign, aimed at the majority of the public who are injured through no fault of their own but don’t make a claim for compensation to which they are legally entitled.
Managing Director Martin Haggarty stated “despite the myth of the “compensation culture” being perpetuated by the insurance industry and some sections of the media, the number of claims being made have remained static with only around 1 in 3 innocent injury victims claiming their compensation. Many of these people think it’s too complicated or too expensive a procedure. Accident Claims Scotland aim to try and educate the public that this is needn’t be the case!”
“Our first TV advert, “Red Tape” kicks off a series of ads on all Scottish TV channels plus several satellite stations, and is voiced by Alex Norton, the star of TV’s “Taggart”. It explains that we are here to cut through the red tape which can occur in the claims process, whilst offering a genuine no win, no fee service.”
“In the coming year, we will be emphasising that Scotland has a different legal system from the rest of the UK, and that this is particularly relevant to the way in which accident claims are funded bearing in mind that the Access To Justice Act does not apply here, something that a great many English-based claims firms do not point out in their advertising and indeed may not even be aware of. We already receive many referrals from English firms and we are not competing with them, but rather, we are now aiming at those people who otherwise, for whatever reason, slip through the net”